Penguin Continues To Roll Out

google-peguinTypically when Google launches a new algorithm update, it is over pretty fast and everyone is scrambling to figure out what to do next. This certainly has not been the case with Google Penguin 3. We’ve been seeing a lot of activity around sites impacted by Google’s Penguin algorithm over the past few weeks.

When Barry, of SEO Roundable, asked Google about this, Google commented:

“That last big update is still rolling out – though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.”

So to me this sounds like instead of a big update, they are going to continue to roll out small updates and tweaking the results until they are happy with what they are seeing. Many people are seeing pretty large fluctuations because of this.

Here are what we know about Penguin 3.0 releases so far. Penguin 3.0 on October 17, 2014, Penguin 3.1 on November 27, 2014, Penguin 3.2 on December 2, 2014, Penguin 3.3 on December 5, 2014 and Penguin 3.4 on December 6, 2014.

We will keep you posted.

Signed up For ClickTale

By Dave Fogel | January 12, 2011

We are always looking for better ways to get data from the web. Clicktale is a pretty cool product that allows you to generate heatmaps of you site and find out what people are doing. There is a free trial. Check it out. www.clicktale.com

Adding WordPress 3.0 Menu support to your older site

By Dave Fogel | January 12, 2011

I have come across this a few times when updating older sites to WordPress 3.0 that the fancy new menu system in WP3.0 doesn’t work. Fortunately, this is an easy fix. First off, you will be editing your functions.php file, so make a backup! Now, add this code to your funtions.php file: add_action( ‘init’, ‘register_my_menus’…

Having Multiple Footers in wordpress

By Dave Fogel | January 11, 2011

Sometimes I like to have multiple footers for a site, or at least one for the homepage and one for the rest of the site. Fortunetly, wordpress makes this really easy to do. WordPress has a special template tag for including them into your theme: This function will accept only one parameter, a string, which…

Dave Fogel

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