Posts by Dave Fogel

Learn how to calculate your landing page conversion rate, what benchmarks to expect, and which changes lift lead conversions for a local business.

Voice AI answers calls, books appointments and follows up with leads around the clock. Learn where it works, what to check first, and how a local business starts.

Learn how local reputation management works: claim your profiles, earn reviews within platform rules, handle negative reviews, and measure results.

How local businesses generate leads: Google Business Profile, local SEO, Google Ads, Facebook ads, fast follow-up and AI, with a simple plan to start.

Set up Google Ads conversion tracking step by step, check that it records accurately, and fix the common reasons conversions stop tracking.

Google Business Profile management explained: how to claim, edit and maintain your listing, handle reviews and users, and what a management service should include.

What PPC management covers for a Florida business, how Google Ads campaigns are run and measured, what fees to expect, and how to choose a manager.

CRM integration services connect your CRM to ads, forms, email and billing so leads flow without re-entry. Learn what to connect, how it works and how to measure it.

Getting clicks but no leads from Google Ads? Check tracking, wait times, search terms, targeting and landing pages in order to find what is costing you conversions.

Learn how local Facebook advertising works: location targeting, objectives, retargeting website visitors, measurement and privacy basics for local business owners.