Today I started a test using Google Website Optimizer on WordPress. The manual way of doing this would mean you would need to create 3 different headers and input the correct tracking code in each. While it is not a ton of work, it is a pain in the butt. The better way to do this is of course a pluging. The problem is that most of the plug ins that I found do not work with WP 3.0 and above. Finally I found this one http://andreasnurbo.com/gwo-plugin. It worked well, but it is a little confusing to use. Instructions would certainly be nice. So I have it up and running. The data should start coming in a few hours so I will write a second blog to see if it is working properly.
Will Facebook ads still be effective in 2023?
Yes, We predict Facebook Ads will still be effective in 2023. Facebook has made several changes to its advertising platform since the iOS 14 update that caused them to lose most of its tracking ability when users left the platform. Long story short, FB could no longer see where users went after they left the…
Why should you use Google Ads?
Google Ads is an advertising platform created by Google that allows businesses to reach potential customers and increase their online visibility. It is a powerful tool that can be used to target specific audiences and promote products and services. Google Ads enables businesses to create engaging ads that can be delivered to the right people…
Why Google Ads is better than Facebook Ads
Google Ads offers businesses a number of advantages over Facebook Ads. Google Ads allows businesses to target specific locations and audiences, allowing them to reach the people that are most likely to be interested in their services. Additionally, Google Ads offers businesses more control over their campaigns, allowing them to adjust their campaigns in real-time…
