Well, it’s official. Matt Cutts, the head of Google’s Web spam team, says that SEO (Search Engine Optimization) is not spam. This is not a big surprise to many of use that have been in the industry a lot time, but it helps justify what we do to clients who are not really sure if SEO is the right thing to do.
Keep in mind that he is talking about White-hat techniques, quality links and quality content. This is the strategy NetViper Interactive Inc uses to help rank your website at the top of the search engines.
Google Adds Countdown Widget
Google just announced a new countdown widget that makes it easy for advertisers to place countdown times within their ad copy dynamically. With a countdown widget, you can create a sense of urgency for customers to buy what you have now versus later. This includes the ability to set the following messaging in your ad…
Penguin Continues To Roll Out
Typically when Google launches a new algorithm update, it is over pretty fast and everyone is scrambling to figure out what to do next. This certainly has not been the case with Google Penguin 3. We’ve been seeing a lot of activity around sites impacted by Google’s Penguin algorithm over the past few weeks. When…
Google Launches Adwords Editor 11
Yesterday Google announced the latest version of Adwords editor, now version 11. This version has been completely re-written, which is a good thing because the old version felt like it was done for windows 95. For those of you not familiar with adwords editior, it is a faster way manage your adwords account than simply…
