Google says SEO is not SPAM

Well, it’s official. Matt Cutts, the head of Google’s Web spam team, says that SEO (Search Engine Optimization) is not spam. This is not a big surprise to many of use that have been in the industry a lot time, but it helps justify what we do to clients who are not really sure if SEO is the right thing to do.

Keep in mind that he is talking about White-hat techniques, quality links and quality content. This is the strategy NetViper Interactive Inc uses to help rank your website at the top of the search engines.

PPC vs SEO

By Dave Fogel | February 27, 2010

One of the most common questions we get asked is what is more important, Pay-Per-Click or Search Engine Optimization? Here is how we see it: PPC: – Ads are online almost immediately – Start getting ROI sooner – Great for time sensitive promotions – Great for testing different words, phrases and products – Quickly build…

Dave Fogel

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