Why should you use Google Ads?

Google Ads is an advertising platform created by Google that allows businesses to reach potential customers and increase their online visibility. It is a powerful tool that can be used to target specific audiences and promote products and services.

Google Ads enables businesses to create engaging ads that can be delivered to the right people at the right time. The platform uses sophisticated algorithms to identify users who are most likely to be interested in the products and services being advertised. This ensures that businesses are targeting users who are more likely to convert, thereby increasing their return on investment.

Google Ads offers businesses a range of features that can be tailored to their specific needs. Businesses can target their ads to specific locations and audiences, allowing them to reach the people that are most likely to be interested in their services. Additionally, businesses can use the platform to create ads that are tailored to the mobile devices that their customers are using, ensuring that their ads are seen by the right people.

Google Ads also provides businesses with analytics and reporting tools that can be used to track the performance of their campaigns. This allows businesses to identify which ads are most effective, and which need to be adjusted or replaced. This helps businesses to make adjustments and optimize their campaigns, ensuring that they are getting the best return on their investment.

Google Ads is an effective platform for businesses of all sizes, providing them with the tools they need to reach their target audiences, engage with potential customers, and track the performance of their campaigns. With Google Ads, businesses can ensure that their ads are seen by the right people and can create campaigns that are tailored to the needs of their target audiences. This makes it an essential tool for businesses looking to increase their brand visibility and reach potential customers.

Google Adds Countdown Widget

By Dave Fogel | December 16, 2014

Google just announced  a new countdown widget that makes it easy for advertisers to place countdown times within their ad copy dynamically. With a countdown widget, you can create a sense of urgency for customers to buy what you have now versus later. This includes the ability to set the following messaging in your ad…

Penguin Continues To Roll Out

By Dave Fogel | December 11, 2014

Typically when Google launches a new algorithm update, it is over pretty fast and everyone is scrambling to figure out what to do next. This certainly has not been the case with Google Penguin 3. We’ve been seeing a lot of activity around sites impacted by Google’s Penguin algorithm over the past few weeks. When…

Google Launches Adwords Editor 11

By Dave Fogel | December 11, 2014

Yesterday Google announced the latest version of Adwords editor, now version 11. This version has been completely re-written, which is a good thing because the old version felt like it was done for windows 95. For those of you not familiar with adwords editior, it is a faster way manage your adwords account than simply…