Google has released a new update and this time its called Penguin. The days of Panda are over and SEO’s all over the world are very unhappy. Penguin seems to have gone too far making search results less relevant than ever. Goolge says these updates are aimed at cleaning up the spammy results from the search engines.
A quick search for the terms “pods” shows these results.
So can it possible get more spammy than that. A click on that link shows this website.
How is this site possibly worth ranking #3 on a competitive term like pods.
Obviously they are pulling in same local info from our location in Jacksonville, FL, but how can that site even rank after all of these Panda updates focusing on quality content and better links. The answer, it didn’t. That site did not show up until Penguin.
So from what I see, the Pengiun update is a failure. It has placed junk sites ahead of relevant results – having the exact opposite effect of what they said it was supposed to do.
What can we do about it? Nobody knows at this point. All I know is there are over 500 complaints on Google’s own blog.
http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
I will keep you all posted as more developments with Penguin come out in the future.
Signed up For ClickTale
We are always looking for better ways to get data from the web. Clicktale is a pretty cool product that allows you to generate heatmaps of you site and find out what people are doing. There is a free trial. Check it out. www.clicktale.com
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