Google Adds Countdown Widget

Google AdwordsGoogle just announced  a new countdown widget that makes it easy for advertisers to place countdown times within their ad copy dynamically.

With a countdown widget, you can create a sense of urgency for customers to buy what you have now versus later. This includes the ability to set the following messaging in your ad copy:

  • the number of days, hours, or minutes left to ship their holiday presents in time
  • daily discounts or promotions for your hottest deals
  • most-up-to date inventory availability on your products

To use this new feature simply type “{=” into any line of ad text as you’re creating text ads in the ‘Ads’ tab.  You can preview what the countdown will look like in your ads before making them live.

Personally, I think this is a nice additional to Google Adwords.  Many of our customers have special deals that are only good for a month, or even a week, so it might be helpful to drive additional traffic to their sites and hopefully create conversions.

Removing “Allowed Tags” on the comment form.

By Dave Fogel | March 12, 2011

This solution is from the wordpress forums from Emsi.  It is not guaranteed to work on all themes, but it did work fine for me on my theme based on twenty ten. Follows these steps: 1. back up your functions.php file. 2. Add the following to your functions.php file function my_comment_form_args($user_identity, $post_id, $req) { $args…

How to remove the website field from the comment form

By Dave Fogel | March 12, 2011

I had a customer request to remove the website field in the comments.  You would think this would be a relatively simple thing to do, but not so.  After an hour of searching, I found a solution that worked great.  Here is the link. http://techhacking.com/2011/02/04/wordpress-how-to-remove-the-website-field-from-the-comment-form/

Google Website Optimizer and WordPress

By Dave Fogel | February 24, 2011

Today I started a test using Google Website Optimizer on WordPress. The manual way of doing this would mean you would need to create 3 different headers and input the correct tracking code in each. While it is not a ton of work, it is a pain in the butt. The better way to do…

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