I just finished the Google Analytics Essential Training on Lynda.com. I thought it was well done and I did learn a few new things to help me better understand web traffic and how we can use GA to increase sales. The course is about four and a half hours, so it does take some time, but I think it was worth it. I will be taking the GA certification test soon.
Will Facebook ads still be effective in 2023?
Yes, We predict Facebook Ads will still be effective in 2023. Facebook has made several changes to its advertising platform since the iOS 14 update that caused them to lose most of its tracking ability when users left the platform. Long story short, FB could no longer see where users went after they left the…
Why should you use Google Ads?
Google Ads is an advertising platform created by Google that allows businesses to reach potential customers and increase their online visibility. It is a powerful tool that can be used to target specific audiences and promote products and services. Google Ads enables businesses to create engaging ads that can be delivered to the right people…
Why Google Ads is better than Facebook Ads
Google Ads offers businesses a number of advantages over Facebook Ads. Google Ads allows businesses to target specific locations and audiences, allowing them to reach the people that are most likely to be interested in their services. Additionally, Google Ads offers businesses more control over their campaigns, allowing them to adjust their campaigns in real-time…