I just finished the Google Analytics Essential Training on Lynda.com. I thought it was well done and I did learn a few new things to help me better understand web traffic and how we can use GA to increase sales. The course is about four and a half hours, so it does take some time, but I think it was worth it. I will be taking the GA certification test soon.
PPC vs SEO
One of the most common questions we get asked is what is more important, Pay-Per-Click or Search Engine Optimization? Here is how we see it: PPC: – Ads are online almost immediately – Start getting ROI sooner – Great for time sensitive promotions – Great for testing different words, phrases and products – Quickly build…
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