Why should you use Google Ads?

Google Ads is an advertising platform created by Google that allows businesses to reach potential customers and increase their online visibility. It is a powerful tool that can be used to target specific audiences and promote products and services.

Google Ads enables businesses to create engaging ads that can be delivered to the right people at the right time. The platform uses sophisticated algorithms to identify users who are most likely to be interested in the products and services being advertised. This ensures that businesses are targeting users who are more likely to convert, thereby increasing their return on investment.

Google Ads offers businesses a range of features that can be tailored to their specific needs. Businesses can target their ads to specific locations and audiences, allowing them to reach the people that are most likely to be interested in their services. Additionally, businesses can use the platform to create ads that are tailored to the mobile devices that their customers are using, ensuring that their ads are seen by the right people.

Google Ads also provides businesses with analytics and reporting tools that can be used to track the performance of their campaigns. This allows businesses to identify which ads are most effective, and which need to be adjusted or replaced. This helps businesses to make adjustments and optimize their campaigns, ensuring that they are getting the best return on their investment.

Google Ads is an effective platform for businesses of all sizes, providing them with the tools they need to reach their target audiences, engage with potential customers, and track the performance of their campaigns. With Google Ads, businesses can ensure that their ads are seen by the right people and can create campaigns that are tailored to the needs of their target audiences. This makes it an essential tool for businesses looking to increase their brand visibility and reach potential customers.

Testing out DISQUS

By Dave Fogel | March 12, 2010

I am testing out the DISQUS (pronounced DISCUSS) commenting system for WordPress.

Converting a site to WordPress

By Dave Fogel | March 3, 2010

So over the last two week, I have spend my free time converting my site over to WordPress. There are several reasons for this. First, I really like the ability to add plug-ins to my site. I also love how easy it is to add new pages and manage the site. There are also the…

Ten tips for passing the new Google Advertising Fundamentals Exam

By Dave Fogel | February 28, 2010

So, you have decided that it is time to finally take the test. What you might not know is that Google JUST changed over to a brand new test. Gone are the days of testing through Prometric. Google now has you download a browser to use that you must take the test with. Now, I…