Facebook ads appear in a variety of places across the platform, including in the newsfeed, on the sidebar, and in Marketplace. In the newsfeed, ads are displayed alongside other posts from friends, family, and pages that have been liked. Ads are also displayed on the sidebar, where they appear alongside other suggested pages and posts. Finally, ads can also appear in Facebook Marketplace, which is a dedicated area for buying and selling items.
Instagram ads appear in a variety of places on the platform, including in the newsfeed, on stories, and in the Explore tab. In the newsfeed, ads are displayed alongside other posts from friends and family, as well as posts from pages that have been liked. Ads can also appear in stories, where they appear alongside other stories from people you follow. Finally, ads can appear in the Explore tab, which is a dedicated area for discovering new content.
Wherever Facebook or Instagram ads are displayed, they are always clearly marked as ‘sponsored’ or ‘advertisement’ so that users know that they are ads. Ads can also be targeted to individual users based on their age, gender, interests, and more, allowing businesses to make sure their ads are seen by the right people.
Facebook Ads Manager helps businesses refine their ad campaigns on both platforms with the ability to set budgets, track performance, and much more. This allows businesses to make sure they are getting the most out of their ad spend.
Overall, Facebook & Instagram ads are an effective way to reach a large audience, while also allowing businesses to tailor their campaigns to their specific needs. By taking advantage of the platform’s powerful targeting capabilities and analytics tools, businesses can make sure their ads are seen by the right people, at the right time, and for the right price.
Google Adds Countdown Widget
Google just announced a new countdown widget that makes it easy for advertisers to place countdown times within their ad copy dynamically. With a countdown widget, you can create a sense of urgency for customers to buy what you have now versus later. This includes the ability to set the following messaging in your ad…
Penguin Continues To Roll Out
Typically when Google launches a new algorithm update, it is over pretty fast and everyone is scrambling to figure out what to do next. This certainly has not been the case with Google Penguin 3. We’ve been seeing a lot of activity around sites impacted by Google’s Penguin algorithm over the past few weeks. When…
Google Launches Adwords Editor 11
Yesterday Google announced the latest version of Adwords editor, now version 11. This version has been completely re-written, which is a good thing because the old version felt like it was done for windows 95. For those of you not familiar with adwords editior, it is a faster way manage your adwords account than simply…
