What is Search Engine Optimization? Will a Plug-in Do it For me?

Search Engine Optimization or SEO is the process of optimizing your website for keywords related to your business—for example, Jacksonville Web Design Company. It involves added your keywords in the page title, descriptions, and strategically in the content. That part of the process is called on-site optimization. The other part of SEO is called Off-page optimization, which is all about getting links back to your website for your chosen terms. Links are critical to ranking on the first page of Google. Plug-ins like Yoast SEO or All-in-One SEO will help with On-Site, they do nothing for link building. We offer SEO Programs that include both on-site and off-site optimization.

Will Facebook ads still be effective in 2023?

By Dave Fogel | December 20, 2022

Yes, We predict Facebook Ads will still be effective in 2023. Facebook has made several changes to its advertising platform since the iOS 14 update that caused them to lose most of its tracking ability when users left the platform.  Long story short, FB could no longer see where users went after they left the…

Why should you use Google Ads?

By Dave Fogel | December 20, 2022

Google Ads is an advertising platform created by Google that allows businesses to reach potential customers and increase their online visibility. It is a powerful tool that can be used to target specific audiences and promote products and services. Google Ads enables businesses to create engaging ads that can be delivered to the right people…

Why Google Ads is better than Facebook Ads

By Dave Fogel | December 19, 2022

Google Ads offers businesses a number of advantages over Facebook Ads. Google Ads allows businesses to target specific locations and audiences, allowing them to reach the people that are most likely to be interested in their services. Additionally, Google Ads offers businesses more control over their campaigns, allowing them to adjust their campaigns in real-time…