What is Search Engine Optimization? Will a Plug-in Do it For me?

Search Engine Optimization or SEO is the process of optimizing your website for keywords related to your business—for example, Jacksonville Web Design Company. It involves added your keywords in the page title, descriptions, and strategically in the content. That part of the process is called on-site optimization. The other part of SEO is called Off-page optimization, which is all about getting links back to your website for your chosen terms. Links are critical to ranking on the first page of Google. Plug-ins like Yoast SEO or All-in-One SEO will help with On-Site, they do nothing for link building. We offer SEO Programs that include both on-site and off-site optimization.

PPC vs SEO

By Dave Fogel | February 27, 2010

One of the most common questions we get asked is what is more important, Pay-Per-Click or Search Engine Optimization? Here is how we see it: PPC: – Ads are online almost immediately – Start getting ROI sooner – Great for time sensitive promotions – Great for testing different words, phrases and products – Quickly build…