One of the most common questions we get asked is what is more important, Pay-Per-Click or Search Engine Optimization?
Here is how we see it:
PPC:
– Ads are online almost immediately
– Start getting ROI sooner
– Great for time sensitive promotions
– Great for testing different words, phrases and products
– Quickly build up traffic to your website
– Gather feedback almost immediately
– Flexible Spending. Increase or Decrease spending in real time.
A recent study by Engine Ready found:
Conversion rates: PPC just barely beat SEO
Average Order Value: PPC won
Average time on site: PPC won
SEO:
– A must for a long-term strategy
– 90% of people click on “organic” listings
– People trust the first page results and may see those companies as experts in their field
– Ranking for multiple keywords and key phrase will bring you significant traffic to your website
– If you do both PPC and SEO, a strong SEO campaign can allow you to cut down on your PPC spend.
Overall, both are excellent strategies for maximizing your online presence. They even complement each other well. A recent study from a couple of NYU Stern professors found that organic search engine results can play a direct role in whether or not a paid listing is clicked.
So which should you do?
At the end of the day, both are critical to your websites long-term success. If you need traffic now, go with PPC, if you plan on being around a long time, start your SEO now. SEO typically takes 3-4 months before you start to see results. Keep that in mind as you make your investment in online marketing.
Give us a call or email us if you have questions. We will be glad to help.
Dave Fogel
NetViper Interactive
[email protected]
Removing “Allowed Tags” on the comment form.
This solution is from the wordpress forums from Emsi. It is not guaranteed to work on all themes, but it did work fine for me on my theme based on twenty ten. Follows these steps: 1. back up your functions.php file. 2. Add the following to your functions.php file function my_comment_form_args($user_identity, $post_id, $req) { $args…
How to remove the website field from the comment form
I had a customer request to remove the website field in the comments. You would think this would be a relatively simple thing to do, but not so. After an hour of searching, I found a solution that worked great. Here is the link. http://techhacking.com/2011/02/04/wordpress-how-to-remove-the-website-field-from-the-comment-form/
Google Website Optimizer and WordPress
Today I started a test using Google Website Optimizer on WordPress. The manual way of doing this would mean you would need to create 3 different headers and input the correct tracking code in each. While it is not a ton of work, it is a pain in the butt. The better way to do…
