On the SWSX event in America, Google’s Spam team member Matt Cutt’s announced about the new changes in Google search results coming in Weeks/months designed to penalize the Over – Optimized Sites. This announcements give shock to the techies & SEO professional. After Spreading this news over the Web the response by the Matt cutt’s is:
“…there is something we’ve been working on in the last few months, and hopefully in the next couple months or so, in the coming weeks, we hope to release it. And the idea is basically to try to level the playing ground a little bit.
So all those people who have sort have been doing, for lack of a better word, “over optimization,” or overly doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little more level.
And so that’s the sort of thing where we try make the GoogleBot smarter, we try to make our relevance more adaptive, so if people don’t do SEO, we handle that. And we also start to look at the people who sort of abuse it, whether they throw too many keywords on a page or whether they exchange way too many links, or whatever they’re doing to sort of go beyond what a normal person would expect in a particular area. And so that is something where we continue to pay attention, and we continue to work on it. And it is an active area where we’ve got several engineers on my team working on that right now.”
So Matt Cutts says that good white hat tactics used on websites are still fine. Those that are doing blackhat tactics and doing too well will be penalized. What does this actually mean, I guess we will all find out when this launches in the future.
We do not use any blackhat techniques so we do not expect any site that we have done to be negatively effected by this latest update.
Oh and the last thing they said “DON’T BUY LINKS”.
SOURCE: WMPU
Are Google Ads Pay Per Click?
Yes, Google Ads operates on a pay-per-click (PPC) basis. This means that businesses will pay for each click that is generated by their ads. The cost of each click will depend on the type of campaign and the targeting options selected. Google Ads also offers businesses access to powerful analytics and reporting tools, allowing them…
Why would someone use Google Ads instead of Facebook Ads?
Let’s talk about Google Ads and Facebook Ads. Each has its own pluses and minuses. Here is how we see it. Google Ads is intent-based. What does intent-based mean? Simply put, people know what they are searching for and are going to find it. For example, if I am looking to tint my car, I…
What is Search Engine Optimization? Will a Plug-in Do it For me?
Search Engine Optimization or SEO is the process of optimizing your website for keywords related to your business—for example, Jacksonville Web Design Company. It involves added your keywords in the page title, descriptions, and strategically in the content. That part of the process is called on-site optimization. The other part of SEO is called Off-page…
