Today I started a test using Google Website Optimizer on WordPress. The manual way of doing this would mean you would need to create 3 different headers and input the correct tracking code in each. While it is not a ton of work, it is a pain in the butt. The better way to do this is of course a pluging. The problem is that most of the plug ins that I found do not work with WP 3.0 and above. Finally I found this one http://andreasnurbo.com/gwo-plugin. It worked well, but it is a little confusing to use. Instructions would certainly be nice. So I have it up and running. The data should start coming in a few hours so I will write a second blog to see if it is working properly.
Are Google Ads Pay Per Click?
Yes, Google Ads operates on a pay-per-click (PPC) basis. This means that businesses will pay for each click that is generated by their ads. The cost of each click will depend on the type of campaign and the targeting options selected. Google Ads also offers businesses access to powerful analytics and reporting tools, allowing them…
Why would someone use Google Ads instead of Facebook Ads?
Let’s talk about Google Ads and Facebook Ads. Each has its own pluses and minuses. Here is how we see it. Google Ads is intent-based. What does intent-based mean? Simply put, people know what they are searching for and are going to find it. For example, if I am looking to tint my car, I…
What is Search Engine Optimization? Will a Plug-in Do it For me?
Search Engine Optimization or SEO is the process of optimizing your website for keywords related to your business—for example, Jacksonville Web Design Company. It involves added your keywords in the page title, descriptions, and strategically in the content. That part of the process is called on-site optimization. The other part of SEO is called Off-page…
