Google Website Optimizer and WordPress

Today I started a test using Google Website Optimizer on WordPress. The manual way of doing this would mean you would need to create 3 different headers and input the correct tracking code in each. While it is not a ton of work, it is a pain in the butt. The better way to do this is of course a pluging. The problem is that most of the plug ins that I found do not work with WP 3.0 and above. Finally I found this one http://andreasnurbo.com/gwo-plugin. It worked well, but it is a little confusing to use. Instructions would certainly be nice. So I have it up and running. The data should start coming in a few hours so I will write a second blog to see if it is working properly.

Google Warning To Non-Mobile Friendly Web Sites

By Dave Fogel | January 19, 2015

Today one of the sites we work with got a message in their Google Webmaster Tools.  The message titled “Fix mobile usability issues found on yoursite.com” basically informs the site own that because “These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”…

Google losing market share

By Dave Fogel | January 14, 2015

Recently posted in the Wall Street Journal, Market researcher Statcounter says Google’s share of U.S. search traffic, excluding mobile devices, declined to 75.3% in December from 77.5% in November, after the maker of the Firefox browser made Yahoo the default search engine. Yahoo YHOO -1.05%’s share of search traffic excluding mobile devices grew to 10%,…

Can good links solve Penguin Problems

By Dave Fogel | January 12, 2015

In a recent video hangout with Google’s John Mueller, John said that even without using the disavow file or removing bad links, it is possible to recover from a Google Penguin Penalty.  So instead of going through all the trouble of removing bad links and creating a disavow file, Google is saying adding good links…

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