Google recently used Twitter to officially announce the release of the latest update to its ranking algorithm, Panda 3.4. This update rolled out on March 24 andis targeting low-quality websites. The update was specifically a refresh to Panda 3.3, so it seems no new signals or algorithm changes were made. What this means is that Panda 3.4 will have very little impact to the majority of websites.
Google confirmed via Twitter:
Panda refresh rolling out now. Only ~1.6% of queries noticeably affected.
While the 1.6% of websites that were hit will notice quite an impact, this is a very small effect to the overall traffic worldwide.
PPC vs SEO
One of the most common questions we get asked is what is more important, Pay-Per-Click or Search Engine Optimization? Here is how we see it: PPC: – Ads are online almost immediately – Start getting ROI sooner – Great for time sensitive promotions – Great for testing different words, phrases and products – Quickly build…
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