Well, it’s official. Matt Cutts, the head of Google’s Web spam team, says that SEO (Search Engine Optimization) is not spam. This is not a big surprise to many of use that have been in the industry a lot time, but it helps justify what we do to clients who are not really sure if SEO is the right thing to do.
Keep in mind that he is talking about White-hat techniques, quality links and quality content. This is the strategy NetViper Interactive Inc uses to help rank your website at the top of the search engines.