Why should you use Google Ads?

Google Ads is an advertising platform created by Google that allows businesses to reach potential customers and increase their online visibility. It is a powerful tool that can be used to target specific audiences and promote products and services.

Google Ads enables businesses to create engaging ads that can be delivered to the right people at the right time. The platform uses sophisticated algorithms to identify users who are most likely to be interested in the products and services being advertised. This ensures that businesses are targeting users who are more likely to convert, thereby increasing their return on investment.

Google Ads offers businesses a range of features that can be tailored to their specific needs. Businesses can target their ads to specific locations and audiences, allowing them to reach the people that are most likely to be interested in their services. Additionally, businesses can use the platform to create ads that are tailored to the mobile devices that their customers are using, ensuring that their ads are seen by the right people.

Google Ads also provides businesses with analytics and reporting tools that can be used to track the performance of their campaigns. This allows businesses to identify which ads are most effective, and which need to be adjusted or replaced. This helps businesses to make adjustments and optimize their campaigns, ensuring that they are getting the best return on their investment.

Google Ads is an effective platform for businesses of all sizes, providing them with the tools they need to reach their target audiences, engage with potential customers, and track the performance of their campaigns. With Google Ads, businesses can ensure that their ads are seen by the right people and can create campaigns that are tailored to the needs of their target audiences. This makes it an essential tool for businesses looking to increase their brand visibility and reach potential customers.

Google Warning To Non-Mobile Friendly Web Sites

By Dave Fogel | January 19, 2015

Today one of the sites we work with got a message in their Google Webmaster Tools.  The message titled “Fix mobile usability issues found on yoursite.com” basically informs the site own that because “These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”…

Google losing market share

By Dave Fogel | January 14, 2015

Recently posted in the Wall Street Journal, Market researcher Statcounter says Google’s share of U.S. search traffic, excluding mobile devices, declined to 75.3% in December from 77.5% in November, after the maker of the Firefox browser made Yahoo the default search engine. Yahoo YHOO -1.05%’s share of search traffic excluding mobile devices grew to 10%,…

Can good links solve Penguin Problems

By Dave Fogel | January 12, 2015

In a recent video hangout with Google’s John Mueller, John said that even without using the disavow file or removing bad links, it is possible to recover from a Google Penguin Penalty.  So instead of going through all the trouble of removing bad links and creating a disavow file, Google is saying adding good links…