Search Engine Optimization or SEO is the process of optimizing your website for keywords related to your business—for example, Jacksonville Web Design Company. It involves added your keywords in the page title, descriptions, and strategically in the content. That part of the process is called on-site optimization. The other part of SEO is called Off-page optimization, which is all about getting links back to your website for your chosen terms. Links are critical to ranking on the first page of Google. Plug-ins like Yoast SEO or All-in-One SEO will help with On-Site, they do nothing for link building. We offer SEO Programs that include both on-site and off-site optimization.
Are Google Ads Pay Per Click?
Yes, Google Ads operates on a pay-per-click (PPC) basis. This means that businesses will pay for each click that is generated by their ads. The cost of each click will depend on the type of campaign and the targeting options selected. Google Ads also offers businesses access to powerful analytics and reporting tools, allowing them…
Why would someone use Google Ads instead of Facebook Ads?
Let’s talk about Google Ads and Facebook Ads. Each has its own pluses and minuses. Here is how we see it. Google Ads is intent-based. What does intent-based mean? Simply put, people know what they are searching for and are going to find it. For example, if I am looking to tint my car, I…
What is Search Engine Optimization? Will a Plug-in Do it For me?
Search Engine Optimization or SEO is the process of optimizing your website for keywords related to your business—for example, Jacksonville Web Design Company. It involves added your keywords in the page title, descriptions, and strategically in the content. That part of the process is called on-site optimization. The other part of SEO is called Off-page…
