Many people associate Google Search Ads, but there are several different types of Google Ads campaigns that you can use for your business, and the best option for you will depend on your specific goals and target audience.
Here are a few options to consider:
Search ads: Search ads appear in the search results when someone searches for a keyword or phrase related to your business. These ads are a good option if you want to reach people who are actively searching for a specific product or service. These are intent-based searches or bottom of the funnel. They know what they are looking for and they are ready to buy.
Display ads: Display ads can appear on a variety of websites and platforms that are part of the Google Display Network. These ads are a good option if you want to increase brand awareness and reach a wider audience. These can be targeted across several websites and even used for retargeting your audience.
Video ads: Video ads can appear on YouTube and other video platforms when someone watches a video related to your business or searches for a keyword related to your business. These ads are a good option if you want to showcase your products or services in a visual and engaging way.
Performance Max and Shopping ads: Pmax and Shopping ads allow you to showcase your products on Google Shopping and other platforms. These ads are a good option if you sell physical products and want to drive traffic to your website.
App install ads: App install ads can help you promote your mobile app and drive downloads. These ads are a good option if you have a mobile app that you want to promote.
Lead generation ads: Lead generation ads are designed to help you capture leads and generate sales. These ads are a good option if you want to generate leads or sales through your website. These are similar to Facebook Lead ads. Truth be told, we have not found these to work very well.
In conclusion, there are several different types of Google Ads campaigns that you can use for your business. The best option for your business will depend on your specific goals and target audience. We typically start with Search Ads and layer in some display after 30 days.
If you are looking to run Google Ads, NetViper Interactive is a Google Partner based in Jacksonville, FL. Owner Dave Fogel is a Google Ads Master working with Google Ads since 2008 logging more than 16,000 hours of experience in Google Ads. Please contact us today if you have questions about running Google Ads in Jacksonville or anywhere else! We work with clients in the USA and Canada. We are also part of the MECLABS super funnel cohort focusing on creating the ultimate funnel to get people to buy your goods or services.
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