The most popular Facebook ad sizes are:
- 1200 x 628 pixels (1.9:1 aspect ratio): This size is recommended for most types of ads, including single image, carousel, and video ads.
- 1080 x 1080 pixels (1:1 aspect ratio): This square size is recommended for image and video ads that will be displayed in the news feed.
- 600 x 600 pixels (1:1 aspect ratio): This square size is recommended for image and video ads that will be displayed on the right column of the desktop version of Facebook.
- 300 x 250 pixels (4:3 aspect ratio): This size is recommended for image and video ads that will be displayed in the right column of the desktop version of Facebook and in the news feed on mobile devices.
- 320 x 50 pixels (2:1 aspect ratio): This size is recommended for mobile banner ads that will be displayed at the bottom of the screen on mobile devices.
It’s important to note that Facebook recommends using high-quality images and videos in ads, and all images and videos should meet their technical specifications in order to be eligible for delivery. You can find more information on Facebook’s ad guidelines and technical specifications at https://www.facebook.com/business/help/742478679120153.
Should you make different video formats for these ads sizes?
It is generally recommended to create different video formats for different ad sizes, as this can help ensure that the video looks its best on each size and placement. Different ad sizes and placements have different dimensions and aspect ratios, so creating different video formats can help ensure that the video fits properly and looks good on each size and placement.
For example, a video that is optimized for a 1:1 aspect ratio (such as a 1080 x 1080 pixel square) may not look as good when displayed in a 1.9:1 aspect ratio (such as a 1200 x 628 pixel rectangle). Similarly, a video that is optimized for display on a desktop computer may not look as good when displayed on a mobile device.
By creating different video formats for different ad sizes and placements, businesses can ensure that their videos look their best and are more likely to capture the attention of their audience. It’s also a good idea to test different video formats to see which ones perform the best for a particular campaign.
Are video ads more effective than image-based ads on Facebook?
Video ads can be more effective than image-based ads on Facebook in some cases, but it really depends on the specific campaign and audience. Both video and image-based ads can be effective in reaching and engaging an audience on Facebook, and the best choice will depend on a variety of factors such as the business’s goals, the target audience, and the type of product or service being advertised.
That being said, video ads may have some advantages over image-based ads in certain situations. For example, video ads can be more engaging and attention-grabbing than image-based ads, as they allow businesses to tell a story or showcase their product or service in a more dynamic way. Video ads can also be more effective at conveying complex information or demonstrating how a product or service works.
On the other hand, image-based ads can be more effective in other situations, such as when the business wants to showcase a specific product or when the target audience is more visual. Image-based ads can also be more effective in certain placements, such as in the right column on the desktop version of Facebook.
Overall, it’s important for businesses to consider their goals and target audience when deciding whether to use video or image-based ads on Facebook, and to test different ad formats to see which ones perform the best for their particular campaign.
If you are looking to run Facebook Ads, NetViper Interactive has been running Facebook Ads for the past 4 years with weekly meetings with Facebook Reps. We strive to say up-to-date on all the latest techniques used for generating successful results. We have run ads for Clothing, Furniture, Marketing Companies, Auto Detailing, Hail Damage, Lawyers, Hair Salons and many more verticals.
Please contact us today if you have questions about running Facebook Ads In Jacksonville or anywhere else! We work with clients in the USA and Canada. We are also part of the MECLABS super funnel cohort focusing on creating the ultimate funnel to get people to buy your goods or services.
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