When you have an online business, traffic is the key to profit, no doubt. The best way to achieve traffic that generates profitability is through Search Engine Optimization. SEO is made up of two different parts: on-site SEO and Off-site SEO. Both techniques are critical to increasing the visibility of your website in search results.
However, achieving first page rankings in Google, Yahoo, and Bing is not an easy task. Google, the largest search engine at the moment, uses about 200 criteria to position a web page, which makes the job of achieving a proper positioning challenging.
It is necessary to emphasize that there are no shortcuts here. It is essential that you know the main techniques you must apply.
Pillars Of A Excellent SEO Positioning
Understand the Search Engines
Natural positioning (SEO) is based on many factors, including your site's HTML code, content, and links. To these three, you can add a couple more that are also decisive when it comes to obtaining a good ranking: the usability of your website and the strategy. When generating a strategic plan for your positioning, you must have procedures to improve each of these aspects in your digital development. If you want to improve your SEO in Jacksonville, contact us at Netviper Interactive, and we will be happy to support you.
Make a Web Traceable
The search engine decides the ranking of your website by tracking it. Any effort you make to facilitate these tasks to them is valuable. These are the basics to achieve a search-friendly website:
- Your content must be unique. No cut and pasting from other sites.
- Each page must contain relevant content, meeting a specific need.
- You must prevent access to the same page through multiple addresses ie HTTP, HTTPS, www, non-www.
- The developer must minimize these elements:
- The Flash format
- The Noindex Directive
- 404 Errors
Help Speed Up Indexation
When a search engine indexes content, it places it in its database and has it available before an organic search. To make it easier for bots to find your content, you should apply these strategies:
- List your contents (XML sitemap file) and submit to Google, Yahoo and Bing
- Indicates where the user is at all times within site using:
- Navigation route
- org markup
- Canonical URLs
- Provide easy access to all your content with:
- Manual links between your materials
- Related Articles
You must create and share excellent content. Make a combination of writing, videos, and images that are current, useful and relevant to your audience or customers. This way, search engines will understand that you are favoring the users’ experience, and will consider you for better positions in searches.
When search engines decided were to rank websites, they look at two things – content and links. The quality and quantity of links pointing back to a web page give a vote of confidence to Google that it is valuable and should achieve a higher ranking. A successful SEO campaign includes a solid link building strategy from real websites that can influence your site's position.
Let Us Boost Your Business To The Top!
We understand there are 100's of Jacksonville's SEO companies to choose from, but how many of them genuinely care how successful you are. For us, your success is our success. We will do our best to get your website correctly optimized, with quality backlinks and SEO optimized content. You will get ranking reports every two weeks to show you the progress we are making together.
Ready to get started? Contact Us Today.
What is Search Engine Optimization?
Search Engine Optimization or SEO is the process of optimizing your website for keywords related to your business—for example, Jacksonville SEO. It involves added your keywords in the page title, descriptions, and strategically in the content. That part of the process is called on-site or on-page optimization. The other part of SEO is called Off-site optimization, which is all about getting links back to your website for your chosen terms. Backlinks are critical to ranking on the first page of Google. P
Will an SEO Plug-in Do it For me?
SEO Plug-ins like Yoast SEO or All-in-One SEO will help with On-Site optimization. They help you with the title tag, meta description, content scores, and more. These plug-ins are helpful for SEO, but its only the beginning. These plug-ins do nothing for off-site SEO (External Link Building).
How long until I see results from SEO?
Typically results take anywhere from 3-6 months. The reason it takes that long is new links need to be crawled by Google. The indexing process takes time and is not an overnight process. You also want to develop a natural link portfolio, which means adding links over time. Going from 0 to 100 links overnight is suspicious and can lead to unwanted results.
Should my website be HTTPS for SEO?
HTTPS is the secure form of HTTP, the first part of your website. Ie, https://netviperinc.com. Google looks at a secure webpage favorably and recognizes HTTPS is a ranking signal. We would recommend making sure your site has HTTPS. Many hosts now include this for free. If you are unsure if your site is secure, contact us, and we can help.
When can you get started optimizing my site?
Great question! We can start working on your website ASAP. Contact Us Today.