The business world accelerated its digitalization process to adapt to the new normal. Since then, the demand for Google Adwords experts in Jacksonville, FL, has skyrocketed. However, to hire one of the best Google Adwords companies in Jacksonville, you as a business owner should be very clear about several criteria that will ensure you make the right decision for your company.
Finding marketing, ads, and SEO services in Jacksonville, FL, is not difficult. All it takes is a good Google search, and you will find lots of offers. Still, suppose you want to choose the best digital marketing agency in Jacksonville, FL. In that case, you will need to consider these five things first:
Check if the professional or agency has the right certifications to handle Google AdWords
In case you didn't know, you can pass exams to get a Google AdWords certification (you need to pass the fundamentals exam + any other exam). Google already divided the certifications into different categories:
- AdWords Fundamentals: basic and intermediate concepts, including the benefits of online advertising and AdWords, and recommendations for managing and optimizing AdWords campaigns.
- Search: Advanced concepts and recommendations for creating, managing, measuring, and optimizing campaigns on the search network.
- Display: Advanced concepts and recommendations for creating, managing, measuring, and optimizing Display Network campaigns.
- Video: Basic and advanced concepts, including recommendations for creating, managing, measuring, and optimizing video advertising campaigns on YouTube and the Web.
- Shopping: Basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing shopping campaigns.
Combine industry expertise with ad expertise
It will always be interesting if he has specific experience in your industry. This will save him the phase of learning your business or industry's peculiarities. Still, it is much more important than he has a long track record managing Google Ads campaigns. The agency or expert will learn what he needs to know about your business to manage your AdWords account in a few weeks. To manage Google Ads with mastery, it is necessary to invest years and hundreds of thousands (better millions) of euros in clicks.
Number of managed accounts
If you want to make sure you hire the best PPC management expertise in Jacksonville, you must look at the number of accounts managed by the agency or professional you will hire. Managing more accounts from as many different industries and for as long as possible gives you the background to deal with the different situations that arise when managing Google advertising campaigns. Google Ads is a live element influenced by what you do and what the competition does and what the company does on other advertising channels. An experienced specialist will have quick answers to these situations that a less experienced specialist will struggle to find.
Must know how AdWords integrates into your marketing strategy
In-depth knowledge of the tool, analytical skills, and the experience that comes from having faced thousands of different situations are the three fundamental virtues you should look for in a Google Ads specialist. Due to their online and offline marketing experience, some specialists know how to see far beyond the numbers and add value to their work.
No promises of Google's top positions
One of the easiest red flags to see in “experts” and “agencies” is to promise you impossible rankings or just clicks. The conversation should always be geared towards getting clients. The Google Ads specialist's job is not to bring you clicks but to prevent your campaign from paying for those clicks that have little (or none) chance of becoming customers.
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