On the SWSX event in America, Google’s Spam team member Matt Cutt’s announced about the new changes in Google search results coming in Weeks/months designed to penalize the Over – Optimized Sites. This announcements give shock to the techies & SEO professional. After Spreading this news over the Web the response by the Matt cutt’s is:
“…there is something we’ve been working on in the last few months, and hopefully in the next couple months or so, in the coming weeks, we hope to release it. And the idea is basically to try to level the playing ground a little bit.
So all those people who have sort have been doing, for lack of a better word, “over optimization,” or overly doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little more level.
And so that’s the sort of thing where we try make the GoogleBot smarter, we try to make our relevance more adaptive, so if people don’t do SEO, we handle that. And we also start to look at the people who sort of abuse it, whether they throw too many keywords on a page or whether they exchange way too many links, or whatever they’re doing to sort of go beyond what a normal person would expect in a particular area. And so that is something where we continue to pay attention, and we continue to work on it. And it is an active area where we’ve got several engineers on my team working on that right now.”
So Matt Cutts says that good white hat tactics used on websites are still fine. Those that are doing blackhat tactics and doing too well will be penalized. What does this actually mean, I guess we will all find out when this launches in the future.
We do not use any blackhat techniques so we do not expect any site that we have done to be negatively effected by this latest update.
Oh and the last thing they said “DON’T BUY LINKS”.