Pay Per Click (PPC) Advertising / SEM
Search Engine Marketing (SEM) has become extremely popular over and for a good reason. Pay Per Click (PPC) provides a quick way to generate traffic from search engines like Google, Yahoo and LIVE. Many companies, large and small, spend anywhere from $30 to more than $50,000 a month on PPC campaigns. The reason? It works.
Google Adwords is the most popular choice for a PPC campaign, though Bing is becoming a strong competitor since joining forces with Yahoo. That said, Google still accounts for more than 65% of all searches in the USA. It is that reason that we recommend starting your campaign using Google Adwords. Keep in mind you are going to want a great landing page too.
What is Pay Per Click Advertising?
As the name suggests, with Pay Per Click advertising you only pay when someone actually clicks on your link. Sounds simple? It isn’t. There are several tricks that professionals use to get your ads to show up higher and cost less at the same time.
You may have heard the term Quality Score while doing a little research on PPC advertising with Google. Google gives every one of your keywords a score based on several different factors. This score determines how much you pay for particular words. With a poor quality score, it is very hard to get your campaign to perform at an optimal level. Sometimes it makes more sense to start a brand new account if your quality scores are in the tank.
Once someone cilcks on your ad, they are taken to a page that reflects your offer. This is typically a landing page when you want them to sign up for something, or request more information. We perform landing page optimization on these pages to help you get the most for your money.
PPC Management Service
NetViper Interactive Inc is a full service PPC management company. What that means is that we manage your entire PPC campaign including coming up with keywords, keyword bidding, creation of landing pages, conversion testing, ad copy and dollar management. We will work within your budget to maximize your clicks to insure you are getting the results you are looking for.
One thing to keep in mind is that while PPC is an excellent way to boost your traffic in the short term, a solid Search Engine Marketing program will benefit your business in the long term. Many companies use PPC and SEO in conjunction with each other for the best results.
Is Pay Per Click Marketing right for you?
We recommend using PPC as a way to jump start traffic to your website. Depending on your results, you might want to make it a permanent part of your marketing plans. It is also a great way to test what people in your market are searching for in relation to your product or services.